Bethune-Cookman University

Hail Wildcats. Stand in Legacy.

From Daytona Stadium Saturdays to the deep-rooted traditions of Bethune-Cookman University, this collection crowns the heritage and excellence of the Wildcats. Crafted with organic French terry fabrics, silk-infused hoods, distressed appliqué, and bold puff-back designs, each drop transforms BCU pride into luxury streetwear.

Every stitch honors resilience. Every design carries legacy. Every piece reflects the power and pride of Bethune-Cookman University.

Shop the Bethune-Cookman University Collection — limited-edition drops built for legacy, culture, and the crown.